Radisson Hotel Group will debut the Park Inn by Radisson brand in Thailand in 2020.
The Park Inn brand will be introduced in Phuket Town with a new hotel set to open in Q1 2020.
Park Inn by Radisson Phuket Town will have at least 130 rooms, a restaurant and a fitness centre.
"Park Inn by Radisson is an exceptional brand that promises world-class hospitality in the upper midscale segment. That makes it a perfect fit for Phuket, which is rapidly evolving from an upscale resort island into a diverse, all-year-round tourism destination," said Katerina Giannouka, Asia Pacific president at Radisson Hotel Group.
Phuket becomes just the brand's fourth location in Southeast Asia, after Park Inn by Radisson Davao and Park Inn by Radisson Clark in the Philippines, and Park Inn by Radisson Putrajaya in Malaysia.
The brand now numbers more than 150 hotels globally.
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