Scandinavia's largest regional airline Wideroe will launch a twice weekly service between Liverpool and Bergen in Norway in August.
The new service, departing on Mondays and Fridays, will offer connections to other Scandinavian cities including Oslo and Helsinki.
Starting on August 17, it will use a 114-seat Embraer E190-E2 jet, which will be the first time this new generation aircraft will have operated from a UK regional airport.
Bergen is Norway's second largest city and also the gateway to the Fjords.
The new service is also likely to prove popular with visitors from Norway and Scandinavia travelling to the northwest of England, said the airline.
"With Premier League football as popular as ever with Scandinavians, Norwegian football supporters in particular are expected to take advantage of the new flights to attend Liverpool, Everton, Manchester City and Manchester United matches."
Liverpool John Lennon Airport CEO John Irving said: "We are naturally delighted to see Scandinavia's largest regional airline Wideroe choose to operate a new scheduled service between Liverpool John Lennon Airport and Bergen.
"The new twice weekly service will provide passengers from across the North of England with a great way to visit the city of Bergen as well as access to the Fjords and the popular cruise market from there. It will also allow passengers from across Norway to visit Liverpool and the wider North West using the region's faster, easier and friendlier airport".
Wideroe commercial director Christian Skaug said: "We are excited to bring travelers in both directions and to present the magnificent fjords of the western region of Norway. Potentially as a stopover to the rough far north with Midnight Sun and Northern Lights, Bergen offers a stunning diversity from cultural and historic experiences to an impressive scenery.
"In addition Wideroe in corporation with Finnair provides a fast and efficient gateway to the far East through through the Helsinki route."
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