WestJet has unveiled the brand name of its new ultra low cost airline venture - 'Swoop.'
The name is apt, the company says.
"The name Swoop denotes exactly what we plan to do," said Bob Cummings, WestJet EVP of strategy.
"It's a powerful verb that demonstrates we plan to swoop into the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel."
Swoop will be based in Calgary.
"As we looked around for the home for Swoop's operations, Calgary quickly rose to the top of the list," said Cummings.
"The city offers Swoop the opportunity to save costs through shared services with WestJet's corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from."
It says it will offer the typical no frills 'a la carte' business model with base fares 40 % cheaper than current prices in Canada.
That means extra dollars for add-ons such as in-flight snacks and checked baggage.
Routes and flight schedules will be announced in the coming months for an expected launch in the summer of 2018.
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